Category Archives: Space Planning

Gartner Symposium/ITxpo 2016

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs and Senior IT executives, providing strategic views on the trends that shape IT and business. The symposium takes place in eight locations around the globe and provides peer-to- peer engagement, networking with industry leaders and consulting with Gartner Analysts.

The theme for 2016 was Lead 360. Drive digital to the core. Lead 360 is the single, dominant theme for the the campaign of the 2016 Symposium/ITxpo events. To avoid diluting its impact Lead 360 was used to stand out and create impact.

Utilizing pre-event marketing campaigns, the spotlight was used to elevate content. We applied the circular spotlight to the environment to help to focus delegate’s attention towards key messaging and key elements. For example, a spotlight was be used to highlight entrances, registration and welcome desks, keynote speakers and digital screens.

Responsibilities included: activation, brand experience, concept creation, event design, production.

gartner-symposium-itxpo-2016-01

Revlon, Isaac Mizrahi Luncheon 2017

The objective of the luncheon was to introduce media and influencers to the new Isaac Mizrahi Loves Revlon Collection through an intimate lunch with iconic designer Isaac Mizrahi and Revlon Chief Creative Officer, Linda Wells. Through a series of vignettes throughout the room, media was able to review the new collection and have intimate conversations with the Revlon brand team about each new product.

Responsibilities included: space planning, logistics and execution.

Kate Spiro: Revlon Isaac Mizrahi Luncheon

Kate Spiro: Revlon Isaac Mizrahi Luncheon

Kate Spiro: Revlon Isaac Mizrahi Luncheon

Kate Spiro: Revlon Isaac Mizrahi Luncheon

Kate Spiro: Revlon Isaac Mizrahi Luncheon

Kate Spiro: Revlon Isaac Mizrahi Luncheon

Kate Spiro: Revlon Isaac Mizrahi Luncheon

Rhofade – LA Media Event

An event at the Mondrian Hotel in Los Angeles for media to learn more about Rhofade and how it helps to treat Rosacea. The event was a cocktail party where editors had the opportunity to create their own purple, white and green floral arrangements to take home, as well as enjoy branded cotton candy.

Responsibilities included: space planning, event design, logistics, production management.

Kate Spiro: Rhofade cocktail party event design

Kate Spiro: Rhofade cocktail party event design

Kate Spiro: Rhofade cocktail party event design

Kate Spiro: Rhofade cocktail party event design

Kate Spiro: Rhofade cocktail party event design

Kate Spiro: Rhofade cocktail party event design

Filament Brands Holiday Showcase 2017

The objective of the holiday showcase was to drive awareness to new and existing Filament brand products at the annual holiday showcase event through a series of product displays and vignettes. Editors were invited to view the products and watch lives demos to understand how each product works in the kitchen.

Responsibilities included: space planning, event design, logistics, production management

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Kate Spiro: Filament Home Holiday Showcase

Spectrum Brands Holiday Showcase 2017

The objective of the holiday showcase was to drive awareness to new and existing Spectrum products at the annual holiday showcase event through a series of product displays and vignettes. Editors were invited to view the products and watch celebrity Chef Jeff Mauro to demo George Foreman and Black and Decker products to get a deeper understanding on how they work.

Responsibilities included: space planning, event design, logistics, production management

Kate Spiro: Spectrum Brands Holiday Showcase 2017

Kate Spiro: Spectrum Brands Holiday Showcase 2017

Kate Spiro: Spectrum Brands Holiday Showcase 2017

Kate Spiro: Spectrum Brands Holiday Showcase 2017

Kate Spiro: Spectrum Brands Holiday Showcase 2017

Kate Spiro: Spectrum Brands Holiday Showcase 2017