Category Archives: Concept Creation

D. Porthault

Paris, France

A 6,000 SF boutique luxury linen store on Rue Du Boccador in Paris, I utilized the architectural details of the existing space and was able to blend old with new to transform the space showcasing luxurious linens for consumers.

Responsibilities included: Interior design, space planning, and preparation of mood and presentation boards.

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Ann Taylor

Manhasset, New York

A 6,000 SF retail store in the elite Americana, Manhasset shopping center on Long Island. The project involved every step of the design process, from conceptual design into architectural drawings.

Responsibilities included: Site analysis, interior design and space planning. Preparation of material and presentation boards. Modifications to construction drawings. Worked on project from concept to move-in.

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Ann Taylor Loft Flagship Store

Times Square, New York

A 20,000 SF flagship store was designed using the concept “Loft Girl on Broadway.”

Times Square, the heart of the Theater District is an exciting fast paced pedestrian place surging night and day with tourists, shoppers and theatergoers. Times Square creates its own drama, and we wanted to utilize the drama and theatrical scale to develop Ann Taylor’s flagship store. The exterior storefront was designed after the concept of a “ribbon of light. “ This was to mimic the glowing of the Broadway lights, creation of flowing space, and excitement that Broadway brings. Inside the store, fitting rooms were designed to look like dressing rooms for famous actresses, and a red curtain was hung to engage shoppers as if they were on stage themselves.

Responsibilities included: Site analysis, interior design and space planning. Concept creation, material selection and inspiration boards. Worked on project from concept to move-in.

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Gartner Symposium/ITxpo 2014

Orlando, Barcelona, Goa, Gold Coast, Sao Paulo, Dubai

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs and Senior IT executives, providing strategic views on the trends that shape IT and business. The symposium takes place in eight locations around the globe and provides peer-to-peer engagement, networking with industry leaders and consulting with Gartner Analysts.

The 2014 creative concept behind the Symposium series was the attendee journey. Using the journey graphic, the bands of colors and fluid motion of the logo, we were able to create a dynamic and engaging space.

Responsibilities included: global branding, environmental design, space planning, build, and activation.

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Gartner Digital Marketing Conference 2015

San Diego, California

The Digital Marketing Conference was created for senior marketing executives to learn the latest digital marketing trends. The event consisted of several days of workshops, keynote speakers, analyst roundtables and one-on-one meetings.

Responsibilities included: Branding, concept development, experiential design, build and execution.

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