Category Archives: Activation

ESPN Upfront 2010

Nokia Theater, New York

The 2010 ESPN Upfront presentation is for media buyers, advertisers and the press. ESPN wanted to highlight their up-and-coming show, Sports Nation. We designed the stage to look like the TV set, used celebrity appearances and hosts, and engaged audiences with the various games and polling that Sport Nation utilized.

Responsibilities included: Brand experience, concept development, event design and execution.

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USA Today, For The Win Website Launch 2014

USA Today launched their new sports website For The Win over Super bowl weekend in 2014. To create hype around the site, we created a next generation lounge for guests.

The concept behind the lounge was sharing. Guests were prompted to share stories of their favorite childhood sports memory, talk about a sports hero, or a favorite team utilizing a photo or video booth. Their stories, images and messages would later be shared on the For The Win website, which helped to drive traffic and create customer engagement at launch. We pre-programmed the hash tag to allow real-time sharing for guests on various social media sites, which created a buzz and excitement for guests.

Responsibilities included: Brand experience, concept development, design, strategic planning, and activation.

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Gartner Symposium/ITxpo 2014

Orlando, Barcelona, Goa, Gold Coast, Sao Paulo, Dubai

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs and Senior IT executives, providing strategic views on the trends that shape IT and business. The symposium takes place in eight locations around the globe and provides peer-to-peer engagement, networking with industry leaders and consulting with Gartner Analysts.

The 2014 creative concept behind the Symposium series was the attendee journey. Using the journey graphic, the bands of colors and fluid motion of the logo, we were able to create a dynamic and engaging space.

Responsibilities included: global branding, environmental design, space planning, build, and activation.

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Gartner Digital Marketing Conference 2015

San Diego, California

The Digital Marketing Conference was created for senior marketing executives to learn the latest digital marketing trends. The event consisted of several days of workshops, keynote speakers, analyst roundtables and one-on-one meetings.

Responsibilities included: Branding, concept development, experiential design, build and execution.

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Gartner Symposium/ITxpo 2015

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs and Senior IT executives, providing strategic views on the trends that shape IT and business. The symposia series takes place in eight locations around the globe and provides peer-to- peer engagement, networking with industry leaders and consulting with Gartner Analysts. Gartner’s flagship symposium is based in Orlando, Florida.

The theme for 2015 was Rise to the Challenge. Creating a simple and logical delegate journey we sought to simplify the environment and create communities for networking and making connections. The combination of structure, scale, materials, layering and colors helped to define the customer journey while ultimately bringing it to life.

Responsibilities included: global branding, environmental design, space planning, build, and activation.

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