ESPN Upfront 2010

Nokia Theater, New York

The 2010 ESPN Upfront presentation is for media buyers, advertisers and the press. ESPN wanted to highlight their up-and-coming show, Sports Nation. We designed the stage to look like the TV set, used celebrity appearances and hosts, and engaged audiences with the various games and polling that Sport Nation utilized.

Responsibilities included: Brand experience, concept development, event design and execution.

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