Times Square, New York
A 20,000 SF flagship store was designed using the concept “Loft Girl on Broadway.”
Times Square, the heart of the Theater District is an exciting fast paced pedestrian place surging night and day with tourists, shoppers and theatergoers. Times Square creates its own drama, and we wanted to utilize the drama and theatrical scale to develop Ann Taylor’s flagship store. The exterior storefront was designed after the concept of a “ribbon of light. “ This was to mimic the glowing of the Broadway lights, creation of flowing space, and excitement that Broadway brings. Inside the store, fitting rooms were designed to look like dressing rooms for famous actresses, and a red curtain was hung to engage shoppers as if they were on stage themselves.
Responsibilities included: Site analysis, interior design and space planning. Concept creation, material selection and inspiration boards. Worked on project from concept to move-in.